A stealth launch makes a token or project publicly available with little or no advance announcement or marketing. The emphasis is on surprise and limited publicity before release. The label does not specify a universal technical process or establish how fairly the supply is allocated.
How a launch can happen
A team might deploy a token and fund a decentralized exchange liquidity pool before announcing that trading has begun. In a simple pool, the initial reserves help set the starting price. The launch price therefore need not come from a broad market valuation process.
Teams may describe this approach as a way to reduce advance speculation or scheduled bot activity. However, automated monitors can detect public blockchain activity, and people with prior knowledge may still have an advantage. Surprise does not make access equal.
What the label does not certify
A stealth launch and a fair launch concern different questions: publicity and timing versus distribution and participation. One label does not establish the other.
Limited advance information can also leave less time to examine the contract, team allocation, liquidity controls, or product claims. A sudden appearance is neither proof of fraud nor evidence of safety, durable liquidity, or future demand.